Giro has been part of 138’s portfolio since 2015; we are their trusted partner for their pan-European communication and media relations, in both the bike and snow markets. Based on the international marketing strategy, we provide Giro’s local distributors support with PR in their respective markets.
“With the innovative products Giro creates and its stories we translate, our activity for this brand is one of the reasons our network in European outdoor sports is ever-expanding,” says 138’s Danielle Reiff-Jongerius. Giro’s Director of Marketing, Dain Zaffke, is equally enthusiastic about the partnership: “I have only positive to say about 138. I know that I can count on this team of PR professionals to get Giro media results.”
