Mountain biking was more or less invented in Marin County, USA. The California-based brand entrusted 138 with the communication in the European market, and we went on to represent Marin at the Eurobike trade show and other international events.
The highlight of our partnership was the launch of the revolutionary WOLFRIDGE – which created a viral impact on the cycling media and community. The bike was mentioned over 200 times in 14 countries in the European media.
